Webinars stay among the many simplest methods to study, nurture and pitch to an viewers. You can use webinars to determine your experience, to ship helpful suggestions, to reap knowledge about your leads, to convey the worth of your product to them, and to recommend subsequent steps to your viewers.
While the idea of utilizing webinars is nothing new for online marketers and brands, the best way you need to be utilizing webinars and superior expertise is altering all the time.
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For instance, it wasn’t way back that every one main webinar platforms required viewers members to put in apps. Not solely did this add friction to the webinar attendance expertise, making it much less seemingly that individuals would have the flexibility to affix webinars, but it surely additionally brought about some cybersecurity vulnerabilities – even webinar platforms with one of the best reputations have skilled snafus with their consumer apps, as recently as last week.
What’s extra, lots of the prime options on the market nonetheless merely give you a display screen and a strategy to speak or chat together with your viewers. Not that you simply want bells and whistles for the sake of getting fancy. It’s simply that if you wish to benefit from the chance that your webinars symbolize – the place dozens if not a whole bunch of individuals have blocked in an hour to concentrate to what you’re sharing – then you definately’d do nicely to maintain these individuals engaged. And interplay is one of the simplest ways to try this.
If you’re nonetheless utilizing one among these complicated, outdated options, then not solely are you leaving cash on the desk, you’ll additionally come off as archaic to your leads.
There have to be a greater means.
A extra superior and higher webinar answer is ClickMeeting, which not solely has zero software program or plugins to put in, however can also be loaded with in-webinar interplay options, in addition to being extraordinarily simple to make use of.
In quick, it’s among the best methods to interact with you viewers by means of reside webinars, while not having to rent an costly tech crew or programmer to have all of the performance and options one would wish to should run a profitable lead era and webinar marketing campaign.
Best of all, compared to different webinar options on the market, ClickMeeting is sort of competitively priced, and likewise permits for people, companies, and types to get began with memberships as little as $25 per 30 days, for as much as 25 attendees.
ClickMeeting additionally has fairly the historical past and quantity behind them as nicely. Over 604,000 webinars have been hosted on the platform final 12 months, a median of almost 70 webinars per hour, welcoming over 17.5 million attendees. Since launching in 2011, ClickMeeting has hosted some 95 years’ price of video content material.
With all of this in thoughts, let’s check out 5 distinctive and inventive methods ClickMeeting is altering the world and enterprise of on-line webinars.
Three Ways ClickMeeting is Dominating the Webinar Space
Now that you’ve a superb understanding of what ClickMeeting is and the way it may help enhance what you are promoting and ROI, let’s check out a few of the newest options added to their webinar platform that can assist you attain your objectives.
1. Paid Webinars
For most conditions, the idea of a reside webinar is to get individuals to affix totally free, after which to pitch them with a paid services or products on the finish of the webinar.
This mannequin works nice, however there are different profitable strategies on the market as nicely — equivalent to working that very same webinar promotion, however attaching a price to it and pre-selling your audience earlier than you even get began.
This is useful for a lot of causes, equivalent to realizing that your whole attendees are invested, they’ve cash to spend, and they’re severe about no matter it’s you need to provide.
ClickMeeting has a brand new system in place that makes it simple for purchasers to run paid webinars while not having to arrange completely different mailing lists, fee platforms, and up-selling techniques.
You can view the quick video beneath to see how easy and quick it’s to arrange a paid webinar by means of the platform.
This can all be accomplished in 4 easy advantages and options in thoughts:
- Easily cost for any of your chosen paid webinars
- Set the charge for every occasion
- Manage all of the funds from one place (integration with Paypal)
- Easily entry your paid occasions’ statistics to see which webinars convey you probably the most revenue
If you aren’t carry on the thought of promoting paid webinars to your viewers, no worries, the free possibility is all the time there — nevertheless, I’d undoubtedly advocate you attempt it someday, as you may see an enormous uptick in converts, attendance and signal ups.
2. Facebook and YouTube Live
There is little doubt about it… audiences love being on social media, and advertisers love reaching audiences by means of social as nicely.
However, with Facebook and YouTube already having reside video stream gives, how will you make the most of a webinar by means of their platforms as nicely.
This is one thing new that ClickMeeting has put a variety of effort and time into as nicely. It’s not nearly internet hosting video on these platforms since you learn someplace that it’s a good suggestion – it’s additionally about expanding your webinar reach and social engagement within the course of.
Through ClickMeeting, customers can stream their content material reside and construct your viewers like by no means earlier than. When profiles go reside, followers who occur to be looking on Facebook or YouTube will see outstanding promotions recommending that they click on by means of and consider, so ClickMeeting’s reside simulcast performance is a good way to get the individuals who observe you on these channels to tune in in your presentation.
3. Call to Action inside Webinars
As somebody who has run loads of webinars, probably the most vital (and awkward) elements of the method is if you end up able to make a pitch and promote to your viewers.
This is one space when many webinar options are missing, which regularly leaves hosts with their PowerPoint slides on the display screen and easily telling their viewers to sort in a particular URL, or to make use of a coupon code on a web site. As entrepreneurs, we all know that each difficult step alongside the best way tremendously reduces conversions in the long term.
ClickMeeting understands this as nicely, they usually have a very nice call-to-action (CTA) system constructed proper into their reside webinars. You can see a preview of how this may seem in your personal webinar by means of the screenshot beneath.
No extra needing to inform your viewers to sort in some lengthy low cost provide URL you created. Instead, present your viewers with a fast and straightforward popup window, whereas giving your attendees quick entry to your provide whereas they’re nonetheless engaged and in shopping for mode.
Another fast and helpful tip for utilizing such a characteristic, is to have your viewers share your webinar on social media or enter a contest for attending the occasion. This can all happen throughout the first jiffy of your occasion. Having your viewers engaged proper from the start is a good way to maintain them watching till the tip of the webinar.
When It Comes to Webinars… ClickMeeting is the Way to Go!
If you have been to go over to Google and seek for “greatest webinar options,” you’ll seemingly discover a bunch of paid placement advertisements and evaluate articles on the primary web page. This in itself is sufficient to trigger a headache and would undoubtedly take up a variety of your time to undergo.
With ClickMeeting, you already find out about a few of the greatest instruments and options they’ve to supply. Sign up now for your free account, which supplies you full entry for 30 days.