Webinars stay among the many simplest methods to study, nurture and pitch to an viewers. You can use webinars to ascertain your experience, to ship helpful ideas, to reap information about your leads, to convey the worth of your product to them, and to recommend subsequent steps to your viewers.
While the idea of utilizing webinars is nothing new for online marketers and brands, the best way you have to be utilizing webinars and superior know-how is altering all the time.
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For instance, it wasn’t way back that every one main webinar platforms required viewers members to put in apps. Not solely did this add friction to the webinar attendance expertise, making it much less probably that folks would have the flexibility to affix webinars, but it surely additionally precipitated some cybersecurity vulnerabilities – even webinar platforms with one of the best reputations have skilled snafus with their shopper apps, as recently as last week.
What’s extra, most of the prime options on the market nonetheless merely offer you a display and a method to speak or chat along with your viewers. Not that you just want bells and whistles for the sake of getting fancy. It’s simply that if you wish to profit from the chance that your webinars symbolize – the place dozens if not a whole lot of individuals have blocked in an hour to concentrate to what you’re sharing – you then’d do nicely to maintain these individuals engaged. And interplay is the easiest way to try this.
If you’re nonetheless utilizing certainly one of these complicated, outdated options, then not solely are you leaving cash on the desk, you’ll additionally come off as archaic to your leads.
There should be a greater method.
A extra superior and higher webinar answer is ClickMeeting, which not solely has zero software program or plugins to put in, however can be loaded with in-webinar interplay options, in addition to being extraordinarily straightforward to make use of.
In brief, it’s among the finest methods to interact with you viewers via dwell webinars, with no need to rent an costly tech workforce or programmer to have all of the performance and options one would need to need to run a profitable lead era and webinar marketing campaign.
Best of all, compared to different webinar options on the market, ClickMeeting is sort of competitively priced, and likewise permits for people, companies, and types to get began with memberships as little as $25 per 30 days, for as much as 25 attendees.
ClickMeeting additionally has fairly the historical past and quantity behind them as nicely. Over 604,000 webinars had been hosted on the platform final 12 months, a mean of almost 70 webinars per hour, welcoming over 17.5 million attendees. Since launching in 2011, ClickMeeting has hosted some 95 years’ value of video content material.
With all of this in thoughts, let’s check out 5 distinctive and inventive methods ClickMeeting is altering the world and enterprise of on-line webinars.
Three Ways ClickMeeting is Dominating the Webinar Space
Now that you’ve understanding of what ClickMeeting is and the way it can assist enhance your small business and ROI, let’s check out among the newest options added to their webinar platform that will help you attain your objectives.
1. Paid Webinars
For most conditions, the idea of a dwell webinar is to get individuals to affix free of charge, after which to pitch them with a paid services or products on the finish of the webinar.
This mannequin works nice, however there are different successful strategies on the market as nicely — similar to working that very same webinar promotion, however attaching a price to it and pre-selling your audience earlier than you even get began.
This is helpful for a lot of causes, similar to understanding that your entire attendees are invested, they’ve cash to spend, and they’re critical about no matter it’s it’s important to supply.
ClickMeeting has a brand new system in place that makes it straightforward for shoppers to run paid webinars with no need to arrange completely different mailing lists, cost platforms, and up-selling methods.
You can view the brief video under to see how easy and quick it’s to arrange a paid webinar via the platform.
This can all be performed in 4 easy advantages and options in thoughts:
- Easily cost for any of your chosen paid webinars
- Set the payment for every occasion
- Manage all of the funds from one place (integration with Paypal)
- Easily entry your paid occasions’ statistics to see which webinars convey you probably the most revenue
If you aren’t carry on the thought of promoting paid webinars to your viewers, no worries, the free choice is at all times there — nonetheless, I might positively advocate you strive it someday, as you would possibly see an enormous uptick in converts, attendance and signal ups.
2. Facebook and YouTube Live
There is little question about it… audiences love being on social media, and advertisers love reaching audiences via social as nicely.
However, with Facebook and YouTube already having dwell video stream presents, how are you going to benefit from a webinar via their platforms as nicely.
This is one thing new that ClickMeeting has put plenty of effort and time into as nicely. It’s not nearly internet hosting video on these platforms since you learn someplace that it’s a good suggestion – it’s additionally about expanding your webinar reach and social engagement within the course of.
Through ClickMeeting, customers can stream their content material dwell and construct your viewers like by no means earlier than. When profiles go dwell, followers who occur to be looking on Facebook or YouTube will see distinguished promotions recommending that they click on via and look at, so ClickMeeting’s dwell simulcast performance is a good way to get the individuals who observe you on these channels to tune in to your presentation.
3. Call to Action inside Webinars
As somebody who has run loads of webinars, probably the most vital (and awkward) elements of the method is when you’re able to make a pitch and promote to your viewers.
This is one space when many webinar options are missing, which frequently leaves hosts with their PowerPoint slides on the display and easily telling their viewers to sort in a selected URL, or to make use of a coupon code on a web site. As entrepreneurs, we all know that each difficult step alongside the best way vastly reduces conversions in the long term.
ClickMeeting understands this as nicely, they usually have a very nice call-to-action (CTA) system constructed proper into their dwell webinars. You can see a preview of how this would possibly seem in your individual webinar via the screenshot under.
No extra needing to inform your viewers to sort in some lengthy low cost supply URL you created. Instead, present your viewers with a fast and simple popup window, whereas giving your attendees instant entry to your supply whereas they’re nonetheless engaged and in shopping for mode.
Another fast and helpful tip for utilizing such a characteristic, is to have your viewers share your webinar on social media or enter a contest for attending the occasion. This can all happen throughout the first couple of minutes of your occasion. Having your viewers engaged proper from the start is a good way to maintain them watching till the top of the webinar.
When It Comes to Webinars… ClickMeeting is the Way to Go!
If you had been to move over to Google and seek for “finest webinar options,” you’ll probably discover a bunch of paid placement adverts and evaluate articles on the primary web page. This in itself is sufficient to trigger a headache and would positively take up plenty of your time to undergo.
With ClickMeeting, you already find out about among the finest instruments and options they’ve to supply. Sign up now for your free account, which provides you full entry for 30 days.