Webinars stay among the many only methods to find out about, nurture and pitch to an viewers. You can use webinars to ascertain your experience, to ship helpful ideas, to reap information about your leads, to convey the worth of your product to them, and to counsel subsequent steps to your viewers.
While the idea of utilizing webinars is nothing new for online marketers and brands, the best way you have to be utilizing webinars and superior expertise is altering the entire time.
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For instance, it wasn’t way back that each one main webinar platforms required viewers members to put in apps. Not solely did this add friction to the webinar attendance expertise, making it much less doubtless that individuals would have the power to affix webinars, nevertheless it additionally triggered some cybersecurity vulnerabilities – even webinar platforms with the perfect reputations have skilled snafus with their shopper apps, as recently as last week.
What’s extra, lots of the prime options on the market nonetheless merely give you a display and a strategy to speak or chat along with your viewers. Not that you just want bells and whistles for the sake of getting fancy. It’s simply that if you wish to benefit from the chance that your webinars characterize – the place dozens if not tons of of individuals have blocked in an hour to concentrate to what you’re sharing – then you definately’d do nicely to maintain these folks engaged. And interplay is one of the simplest ways to try this.
If you might be nonetheless utilizing considered one of these complicated, outdated options, then not solely are you leaving cash on the desk, you’ll additionally come off as archaic to your leads.
There have to be a greater approach.
A extra superior and higher webinar answer is ClickMeeting, which not solely has zero software program or plugins to put in, however can be loaded with in-webinar interplay options, in addition to being extraordinarily straightforward to make use of.
In brief, it’s among the finest methods to have interaction with you viewers by means of reside webinars, without having to rent an costly tech crew or programmer to have all of the performance and options one would need to must run a profitable lead technology and webinar marketing campaign.
Best of all, compared to different webinar options on the market, ClickMeeting is kind of competitively priced, and likewise permits for people, companies, and types to get began with memberships as little as $25 monthly, for as much as 25 attendees.
ClickMeeting additionally has fairly the historical past and quantity behind them as nicely. Over 604,000 webinars have been hosted on the platform final yr, a median of almost 70 webinars per hour, welcoming over 17.5 million attendees. Since launching in 2011, ClickMeeting has hosted some 95 years’ value of video content material.
With all of this in thoughts, let’s check out 5 distinctive and artistic methods ClickMeeting is altering the world and enterprise of on-line webinars.
Three Ways ClickMeeting is Dominating the Webinar Space
Now that you’ve a superb understanding of what ClickMeeting is and the way it will help enhance your corporation and ROI, let’s check out a few of the newest options added to their webinar platform that will help you attain your targets.
1. Paid Webinars
For most conditions, the idea of a reside webinar is to get folks to affix without cost, after which to pitch them with a paid services or products on the finish of the webinar.
This mannequin works nice, however there are different profitable strategies on the market as nicely — similar to operating that very same webinar promotion, however attaching a price to it and pre-selling your audience earlier than you even get began.
This is useful for a lot of causes, similar to realizing that your whole attendees are invested, they’ve cash to spend, and they’re severe about no matter it’s it’s important to supply.
ClickMeeting has a brand new system in place that makes it straightforward for purchasers to run paid webinars without having to arrange totally different mailing lists, cost platforms, and up-selling methods.
You can view the brief video under to see how easy and quick it’s to arrange a paid webinar by means of the platform.
This can all be executed in 4 easy advantages and options in thoughts:
- Easily cost for any of your chosen paid webinars
- Set the charge for every occasion
- Manage all of the funds from one place (integration with Paypal)
- Easily entry your paid occasions’ statistics to see which webinars deliver you probably the most revenue
If you aren’t carry on the concept of promoting paid webinars to your viewers, no worries, the free choice is at all times there — nonetheless, I might positively advocate you strive it someday, as you would possibly see an enormous uptick in converts, attendance and signal ups.
2. Facebook and YouTube Live
There is little question about it… audiences love being on social media, and advertisers love reaching audiences by means of social as nicely.
However, with Facebook and YouTube already having reside video stream gives, how are you going to make the most of a webinar by means of their platforms as nicely.
This is one thing new that ClickMeeting has put loads of effort and time into as nicely. It’s not nearly internet hosting video on these platforms since you learn someplace that it’s a good suggestion – it’s additionally about expanding your webinar reach and social engagement within the course of.
Through ClickMeeting, customers can stream their content material reside and construct your viewers like by no means earlier than. When profiles go reside, followers who occur to be searching on Facebook or YouTube will see distinguished promotions recommending that they click on by means of and consider, so ClickMeeting’s reside simulcast performance is a good way to get the individuals who observe you on these channels to tune in to your presentation.
3. Call to Action inside Webinars
As somebody who has run loads of webinars, some of the necessary (and awkward) components of the method is when you find yourself able to make a pitch and promote to your viewers.
This is one space when many webinar options are missing, which frequently leaves hosts with their PowerPoint slides on the display and easily telling their viewers to kind in a selected URL, or to make use of a coupon code on a website. As entrepreneurs, we all know that each difficult step alongside the best way vastly reduces conversions in the long term.
ClickMeeting understands this as nicely, they usually have a very nice call-to-action (CTA) system constructed proper into their reside webinars. You can see a preview of how this would possibly seem in your individual webinar by means of the screenshot under.
No extra needing to inform your viewers to kind in some lengthy low cost supply URL you created. Instead, present your viewers with a fast and straightforward popup window, whereas giving your attendees rapid entry to your supply whereas they’re nonetheless engaged and in shopping for mode.
Another fast and helpful tip for utilizing such a characteristic, is to have your viewers share your webinar on social media or enter a contest for attending the occasion. This can all happen in the course of the first jiffy of your occasion. Having your viewers engaged proper from the start is a good way to maintain them watching till the tip of the webinar.
When It Comes to Webinars… ClickMeeting is the Way to Go!
If you have been to go over to Google and seek for “greatest webinar options,” you’d doubtless discover a bunch of paid placement advertisements and evaluation articles on the primary web page. This in itself is sufficient to trigger a headache and would positively take up loads of your time to undergo.
With ClickMeeting, you already learn about a few of the greatest instruments and options they’ve to supply. Sign up now for your free account, which supplies you full entry for 30 days.